From the Sunrace Sturmey Archer site...
Thank you everyone for your comments. The response to the new S3X has been overwhelming and we are really looking forward to finishing up and getting this hub into your hands.
The name will not be changing. I appreciate everyone's thoughts on naming it after Sheldon, it just is not possible.
Some of the most asked questions should be answered with the below pictures. Hub will be 120mm OLD. Two shifters, top mount thumb and bar end. Cog interface is a standard Shimano spline.

The post shows details of a bar-mounted thumb shifter...

... and a bar-end shifter...


